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THE MACALLAN UNVEILS THE REACH SINGLE MALT WHISKY

Capturing An Extraordinary Moment In Time And An Enduring Spirit
Key Takeaways
  • The Macallan is unveiling The Reach, an incomparable single malt Scotch whisky valued at $228,000 CAD.
  • The Reach is 81 years old, the oldest whisky ever released by The Macallan.
  • There is only one bottle of The Reach in Canada and it will be sold through a lottery with BC Liquor Stores on May 25, 2023.

TORONTO, ON - The Macallan is unveiling The Reach, an incomparable single malt that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for almost 200 years. 

Crafted during the Second World War in a period of increasing hardship, The Reach was laid to rest in 1940 before The Macallan was compelled to close its doors for the first time in its history.  

Its very existence is testament to the care and commitment to uncompromised excellence that has driven The Macallan since it was founded in 1824. It also pays tribute to those who strived amid great adversity to resume distilling The Macallan’s spirit, as well as the craftspeople today who continue to uphold the brand’s values.   

A rare single malt at 81 Years Old, The Reach is the oldest whisky ever released by The Macallan, crafted from a single, sherry seasoned oak cask. The dark, precious whisky is encased in an exquisite decanter created from mouth-blown, hot glass, cradled on a bronze sculpture of three hands.  

Each hand represents characters in The Macallan’s history and their unique story. One commemorates the Distillery workers of 1940 who crafted the spirit into existence, in challenging times, over eight decades ago. Another is the hand of one-time chairman, Allan Shiach, whose grandfather headed the company when this remarkable spirit was first consigned to its cask. The third is that of today’s Master Whisky Maker Kirsteen Campbell, who carefully selected the 1940 cask used to create The Reach, deciding that now was the time to share this precious whisky with the world. 

Campbell says, “It is an honour to introduce The Reach. Created during a turbulent time in the world, this extraordinary expression showcases The Macallan’s history, ingenuity, and unmistakable strength of character. The creation of many hands, The Reach has been a truly collaborative effort. It’s also a tribute to the people who made this precious whisky, and their enduring spirit which never wavered. Its deep auburn hue is the first hint of this remarkable whisky’s astonishing depth. It offers notes of dark chocolate, sweet cinnamon, and aromatic peat, leading on to treacle toffee, crystalised ginger and charred pineapple, before giving way to an intensely rich, sweet, and smoky finish.” 

“The Reach is an incomparable expression, the result of 81 years of fine aging and dedicated craftsmanship. The packaging is a testament to the rich history and unmatched prestige of The Macallan, while the materials amplify the liquid’s beautiful hue. A true crown jewel for The Macallan and Edrington as a whole,” says Justyna Maksymiw, Brand Manager, Edrington Americas. 

Reflecting its rarity and significance, The Reach is presented in unique packaging brought together by a collective of Scottish artisans. A tale of collaboration and connectivity, the result is a handcrafted quartet of liquid, glass, bronze, and wood that is a fitting tribute to this very special whisky. 

Sculptor Saskia Robinson created the timeless sculpture featuring three hands, producing countless drawings from every perspective before working in a physical medium. The veins, nails and skin detail are recorded in extraordinary accuracy, modelled on an artist's impression of a hand of one of those original stillmen. The sculpture is cast in bronze and the glimmer of the metal contrasts beautifully with the dark amber whisky.  

The surface of the glass decanter features subtle indentations that match the fingerprints of the bronze hands which support it, while a beautiful cabinet crafted using wood from a fallen elm tree, which is thought to have been on The Macallan Estate in 1940, houses the decanter. 

A film has been created by renowned London-based photographer Nadav Kander working closely with his art director, Matt Willey, who was previously the art director at The New York Times Magazine. Featuring original music composed and recorded by Scottish band Mogwai, recently shortlisted for the prestigious Mercury Prize, it tells the story of The Macallan’s legacy and the collaborative process behind The Reach. 

Highly limited to only 288 decanters worldwide, only one decanter is available for purchase in Canada, priced at $228,000; it will be sold through a lottery with BC Liquor Stores on May 25, 2023.  

For further information visit www.themacallan.com  

Whisky Maker’s Notes 

Colour: Deep auburn 

Nose: Dark chocolate, sweet cinnamon, aromatic peat, plums, leather, pink grapefruit, redcurrant jelly and a rich resinous note. 

Palate: Treacle toffee, bramble jam, liquorice, crystalised ginger, nutmeg, charred pineapple, pecans, woodsmoke. 

Finish: Intensely rich, sweet, and smoky. 

ABV: 41.6%  


About The Macallan  
Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland.  
 
In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. Designed by internationally acclaimed architects to promote sustainability, the building takes inspiration from the surrounding ancient Scottish hills. It stands nearby Easter Elchies House, the Highland Manor built in 1700 which is The Macallan’s spiritual home and remains the heartbeat of The Macallan’s beautiful 485-acre Estate. 
 
Crafted without compromise. Please savour The Macallan responsibly. 
 
About Edrington  
Edrington owns some of the leading Scotch whisky and rum brands in the world. The Macallan is their central focus, supported by Highland Park and The Glenrothes in the fast-growing Single Malt category and Naked in the Blended Malt category.  
   
Edrington is headquartered in Scotland and employs around 3,000 people in its companies and joint venture operations worldwide, with over 70% employed overseas. The company owns its route to market in 13 countries and operates the remainder through joint venture and third-party agreements.  
   
About Beam Suntory  
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka and Midori liqueur.  
   
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com   

Key Takeaways
  • The Macallan is unveiling The Reach, an incomparable single malt Scotch whisky valued at $228,000 CAD.
  • The Reach is 81 years old, the oldest whisky ever released by The Macallan.
  • There is only one bottle of The Reach in Canada and it will be sold through a lottery with BC Liquor Stores on May 25, 2023.
Media Gallery
Quotes
It is an honour to introduce The Reach. Created during a turbulent time in the world, this extraordinary expression showcases The Macallan’s histor...
Kirsteen CambellMaster Whisky Maker, The Macallan
The Reach is an incomparable expression, the result of 81 years of fine aging and dedicated craftsmanship. The packaging is a testament to the rich...
Justyna Maksymiw Brand Manager, Edrington Americas
Contacts
Jacklyn Gilmor
jacklyn@praxispr.ca
Account Coordinator
Nat Abayof
nat@praxispr.ca
Account Manager